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700 Ridgewood Ave., Suite 104
Holly Hill, FL 32117
Phone: (386) 252-3100
Fax: (386) 252-1303

Immediate Need

If you have immediate need of our services, we're available for you 24 hours a day.

Urns & Merchandise

We offer a wide selection of high quality cremation products at affordable prices.


A gift to your family, sparing them hard decisions at an emotional time.

Plan Online

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At Avatar Cremation Service & Crematory, we offer online cremation planning for your convenience. You can get a head start on the arrangement process by completing as much of the necessary details as possible in the comfort of your own home.

Our Code of Ethics

We're proud to say our profession, as many others, is guided by a code of ethics. In this way, we establish and define our ethical business practices, and ensure the highest standard of quality in the performance of our professional duties. We invite you to very briefly explore the basic concept of "ethics",and learn the specific features of our ethical code.

Let's Talk Ethics

Modern ethics, the branch of philosophy which examines "right" and "wrong" moral behavior, concepts, and language, has deep, deep roots. In fact, its beginnings have been traced all the way back to the Sumerian Farmer's Almanac (dated to around 1700 to 1500 BCE);and the ancient Egyptian Instruction of Amenemope (1300 to 1075 BCE). Of course the books of many of the world's great religions, such as the Bible, Bhagavad-Gita, and Koran call for obedience to moral rules (in other words, there are ethical guidelines within the spiritual teachings of these precious volumes).

And certainly whenever we think about ethics, the names Socrates and Aristotle come quickly to mind; as well as that of Thomas Aquinas, who effectively combined Biblical and Aristotelian ethics (arriving at Natural Law theory, where human nature determines what is right and wrong). And without fail, whenever ethics are the focus; the command of Leviticus, "Love thy neighbor as yourself" will surface in the conversation.

The Ethical Care of Families

Of course, in every relationship we have in life–whether within the family, at work, or in the marketplace–we expect to be treated fairly; and with respect. This is especially true when turning to a cremation provider. After all, there is no more vulnerable time than when a beloved family member dies; it's certainly a time when respectful, compassionate care is sorely needed. At their heart, our respective professional codes of ethics relating to our client relationships follow these core ethical guidelines:

  • We will treat all information shared during the cremation arrangement conference, and throughout the time we spend together, with confidentiality and integrity.
  • We commit to providing cremation-related arrangements to all without regard to religion, race, color, national origin, gender, sexual orientation or disability.
  • We will honestly answer any and all questions asked by the families we serve, and will attempt to resolve any problem fairly and efficiently.
  • We commit to ethical fiscal processes and procedures; factually accounting for all monies, documents or personal property which comes into our possession.

Ethical Relationship to the Community

We exist to serve the families and individuals in our community by providing them with exemplary cremation care, and we take the responsibilities involved (as well as the code of ethics governing them) very seriously. To that end, our ethical business practices as they relate to our relationships with the community-at-large, including our responsibility to respective governmental agencies include:

  • We will make no representation, either in writing or transmitted orally, that may be false or misleading.
  • We will continue to hold all necessary licenses, both as individuals and as a business entity.
  • We will continue our professional education, ensuring an uninterrupted level of superior service in all we do for our community.
  • We pledge to conduct ourselves, at all times, in a manner deserving of the community's trust.
  • We will comply with all state and federal standards and regulations.

To Us...Ethics Really Matter

Cremation ethics include elements which go way beyond strictly legal expectations. Instead, the code of ethics we operate under demand we adhere to much higher standards; ideals which many area families have come to know personally. If you have need of cremation services, we invite you to call us at (386) 252-3100. From the moment we answer the phone, you'll see evidence of our commitment to the highest professional standards and ethical business practices.

Online Sources:

Wikipedia, "Ethical Code", accessed 2014

Wikipedia, "History of Ethics", accessed 2014

National Funeral Directors Association, "Certified Preplanning Consultant–Code of Ethics", accessed 2014


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Contact Information 700 Ridgewood Ave., Suite 104
Phone: (386) 252-3100